Treatwell Mindful Mani
Mindful Mani is a self-care campaign. It involves a “silent” manicure, with the focus of giving customers a time out, to relax and zone out.
For this campaign I’ve worked on:
defining the visual concept; shooting real paint to create the main visual design; creating 3 different (handwritten) logos for different markets; designing a toolkit made of digital and print assets to localise for 5 markets; designing the assets for the lauch events (window stickers, flyers, podcast covers, etc.).
Art direction: Danielle Taylor, Ryk Benade
Shooting assistant: Georgia Boal-Russell
Design paint over: Nic Milligan
Copywriting: Rachel Spedding
![](https://freight.cargo.site/t/original/i/31c5ed789955efbe5a606f3a4b0359473f2ab2b37b085d46508770f3ab1301ca/MM_01.jpg)
![](https://freight.cargo.site/t/original/i/2e05880e067e0e17911c14fa5e5f155bb800b84f499294030390fedabce0a119/MM_POSTERS.jpg)
![](https://freight.cargo.site/t/original/i/32aca7771ab8cf2a3fcb4cdf5e16c28b3aff62d1ea6296097ca775e49c23d9ca/MM_lp.gif)
![](https://freight.cargo.site/t/original/i/3ee499f991a1acfa1f8632fb9bf09fc69f27e8c1bc7f3b00de227eac120e93e0/MM_AMS-event_1.jpg)
![](https://freight.cargo.site/t/original/i/105542bdd7b371aedb02bf368de52931f46d0e69845f05174c3625a1ef489863/MM_AMS-event_2.jpg)
July 2019