Treatwell Mindful Mani
Mindful Mani is a self-care campaign. It involves a “silent” manicure, with the focus
of giving customers a time out, to relax and zone out.
For this campaign I’ve worked on:
defining the visual concept; shooting real paint to create the main visual design; creating 3 different (handwritten) logos for different markets; designing a toolkit made of digital and print assets to localise for 5 markets; designing the assets for the lauch events (window stickers, flyers, podcast covers, etc.).
Art direction: Danielle Taylor, Ryk Benade
Shooting assistant: Georgia Boal-Russell
Design paint over: Nic Milligan
Copywriting: Rachel Spedding